Decision guide

Which SSL Certificate Do I Need?

Pick an SSL certificate by answering two questions: which hostnames it must cover, and how much identity checking you want. This guide turns common setups – subdomains, several domains, stores, agencies and SaaS apps – into a clear pick.

Which SSL certificate do I need? The short answer

Which SSL certificate do I need? The one that covers every hostname you serve over HTTPS, at the validation level your visitors expect. For one website, a domain validated certificate for a single domain is usually enough. Add a wildcard when you run many subdomains, a multi-domain (SAN) certificate when you run several domains, and organization or extended validation when people need to verify who is behind the site.

Every certificate type uses the same encryption strength. What you pay for is coverage (how many names) and validation (how much the certificate authority checks about you).

Key factAnswer
First decisionCoverage: one name, one subdomain level, several domains, or both
Second decisionValidation: DV (domain control), OV (company checked), EV (extended checks)
EncryptionIdentical across DV, OV and EV
Certificate lifetimeAs of October 2026, max. 200 days per issued certificate (CA/Browser Forum ballot SC-081)
Who issues itThe certificate authority (DigiCert, Sectigo and their brands); BUY-SSL.com sells and supports it

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What type of SSL certificate do I need? Two decisions

Most buyers get stuck because product names mix two separate choices. Split them and the decision gets simple. First choose the coverage type, then the validation level.

Decision 1: coverage – which names must the certificate protect?

A certificate only protects the hostnames written into it. List every name you serve over HTTPS, including www and any subdomains, before you shop.

Coverage typeProtectsExampleBest for
single-domain SSLOne hostname (often plus www)example.comOne website, no extra subdomains
wildcard SSL certificatesAll subdomains on one level*.example.comMany or changing subdomains of one domain
multi-domain (SAN) SSLA list of named hostnames, across domainsexample.com, example.net, shop.example.orgA fixed set of different domains
multi-domain wildcard SSLSeveral domains, each with a wildcard*.example.com, *.example.netSeveral domains that each have many subdomains

Decision 2: validation – how much should the CA verify?

Validation decides what the certificate says about you, not how strongly it encrypts. domain validated (DV) SSL proves you control the domain and suits blogs, portfolios and most brochure sites. organization validated (OV) SSL adds checks on your company, and its name appears in the certificate details.

EV SSL certificates add the strictest identity checks under the CA/Browser Forum EV Guidelines. Browsers stopped showing a green EV address bar in 2019, so the company details now appear in the certificate viewer. For a full side-by-side of the three levels, read our DV vs OV vs EV comparison.

Do SSL certificates work for subdomains?

Yes, but only for the subdomains the certificate names. A certificate for example.com does not cover shop.example.com unless that subdomain is listed in it or a wildcard covers it. So an SSL certificate for a domain and subdomain needs either both names in a multi-domain certificate or a wildcard.

A wildcard (*.example.com) covers any subdomain on exactly one level, such as shop.example.com or blog.example.com. It does not cover a.b.example.com. Most CAs include the base domain, but this depends on the CA. If you are new to the concept, here is what a wildcard certificate is and how it matches names.

HostnameSingle-domain (example.com)Wildcard (*.example.com)Multi-domain (names listed)
example.comYesUsually (CA-dependent)If listed
www.example.comUsually includedYesIf listed
shop.example.comNoYesIf listed
api.eu.example.comNoNo (second level)If listed
example.netNoNoIf listed

Subdomain SSL certificate: wildcard or listed names?

Choose a wildcard when you have many subdomains or add new ones often – you will not need to reissue the certificate each time. Choose a multi-subdomain SSL certificate (a multi-domain certificate with each subdomain listed) when the set is small and fixed. A listed certificate also limits exposure: if its key leaks, only the named hosts are affected, not every possible subdomain.

Tip: Count your names before you buy. Write out every hostname, including www variants and mail or API hosts, then match the list against the table above.

How many SSL certificates do I need for example.com, shop.example.com and example.net?

One multi-domain certificate that lists all three names (plus www variants) covers this setup on its own. If example.com will gain more subdomains, a wildcard for *.example.com plus a single-domain certificate for example.net – or one multi-domain wildcard – scales better.

OptionCertificatesCoversTrade-off
A. Multi-domain1example.com, www, shop.example.com, example.net, www.example.netOne renewal; new subdomains need a reissue
B. Wildcard + single2*.example.com and example.netSubdomains are open-ended; two renewals to track
C. Multi-domain wildcard1*.example.com and *.example.netMost flexible; usually the highest-priced type
D. Three singles3Each name separatelyIsolates each site; three orders and renewals

To compare cost, add up the live prices of each option’s components below. Remember that a multi-domain certificate usually includes a set number of names, and extra names are added per name.

Multi-domain (SAN) certificates – live prices

Wildcard or multi-domain SSL: which is cheaper for 5 subdomains and 2 domains?

It depends on how the names are spread and whether they change. If all five subdomains sit under one domain and you expect more, a wildcard plus a small multi-domain or single-domain certificate for the second domain is usually the cheaper long-run setup. If the seven names are fixed, one multi-domain certificate with seven names is often simplest – compare the live totals.

Your setupBest-fit choiceWhy
1 domain, 1–2 fixed subdomainsMulti-domain, or single-domain if only wwwFew names; no need for open-ended cover
1 domain, many or changing subdomainsWildcardNew subdomains need no reissue
2–5 different domains, few subdomainsMulti-domainOne certificate, one renewal date
5 subdomains on one domain + 2 other domainsWildcard + multi-domain, or one multi-domain with all namesDepends on growth; price both combinations
Several domains, each with many subdomainsMulti-domain wildcardWildcards for every listed domain in one certificate

Price comparisons only make sense with the same validation level and plan term on both sides. Compare DV with DV and a 1-year plan with a 1-year plan.

FeatureComodo Enterprise SSL Pro WildcardComodo EssentialSSL WildcardComodo InstantSSL Premium WildcardComodo Multi-Domain Wildcard SSLComodo OV Unified Communications Wildcard
Domains included1 wildcard domain1133
Domains coveredexample.com and *.example.com*.example.com and example.comexample.com and *.example.com1 primary domain + 2 SANs (wildcards allowed)Primary hostname plus 2 wildcard domains, expandable to 250
WildcardYesYesYesYesYes
Organization validationYesNoYesYesYes
SubdomainsUnlimited first-level subdomainsUnlimited first-level subdomainsUnlimited first-level subdomainsUnlimited first-level subdomains per wildcard SANUnlimited first-level subdomains per wildcard SAN
Issuance time1–3 business daysImmediate after validation1–3 business days1–3 business days1–3 business days
Warranty$1,500,000$10,000$250,000$250,000$250,000
Encryption256-bit, RSA 2048+/ECC256-bit, RSA 2048+/ECC256-bit, RSA 2048+/ECC256-bit, RSA 2048+/ECC256-bit, RSA 2048+/ECC
Supported serversAll major servers, load balancers and containersAll major web servers; unlimited server licensesAll major web, mail and proxy servers (SNI recommended)All SNI-capable servers, proxies and CDNsMicrosoft Exchange, Office Communications Server, IIS, Apache, Nginx, load balancers
Browser compatibility99%+ of browsers and devices99%+ of browsers and devices99%+ of browsers and devices99%+ of browsers and devices99%+ of browsers and devices
ReissueUnlimited free reissuesUnlimited free reissuesUnlimited free reissuesUnlimited free reissuesUnlimited free reissues
Validity period1–5 year plans (subscription with reissues)1–5 year plans (subscription with reissues)1–5 year plans (subscription with reissues)1–5 year plans (subscription with reissues)1–5 year plans (subscription with reissues)
Recommended forMid-sized to large organizationsIndividuals and small businessesMid-sized to large businessesLarge businesses and enterprisesMid-sized and large organizations
SAN supportNoNoNoYesYes
Additional domains (SAN)000997247
Multi-domainNoNoNoYesYes
Pricefrom $1,055.20 / yearView productfrom $84.00 / yearView productfrom $141.40 / yearView productfrom $254.40 / yearView productfrom $254.40 / yearView product

I need SSL for 3 domains, one with many subdomains, under $300 a year – what should I buy?

Start with two candidate setups and keep whichever fits your budget at current prices: a multi-domain wildcard covering all three domains, or a wildcard for the busy domain plus a multi-domain certificate for the other two. Both work with DV validation, which keeps cost down if you do not need company details in the certificate.

  1. List every hostname per domain, including www, mail and API hosts.
  2. Pick the validation level. DV unless clients or partners need to see your company in the certificate.
  3. Price setup 1: one multi-domain wildcard with three domains.
  4. Price setup 2: one wildcard for the domain with many subdomains + one multi-domain (or two single-domain) certificates for the rest.
  5. Divide multi-year plan totals by years to compare against an annual budget.
  6. Keep the cheaper setup that still covers every name – and leave room for growth.

The $300 figure here is your budget, not a BUY-SSL price. Live prices for the multi-domain wildcard category appear below so you can run the math today.

Multi-domain wildcard certificates – live prices

Which SSL certificate should I buy for my type of site?

Match your site to the closest row. Each row is a starting point, not a rule – your hostname list still decides the coverage type. When you have your shortlist, compare all SSL certificates side by side.

SiteCoverageValidationNote
Blog, portfolio, brochure siteSingle-domainDVSimplest and lowest-priced path
Small business websiteSingle-domain or multi-domainDV, or OV if identity mattersOV puts your company name in the certificate
WordPress on shared hostingSingle-domainDVCheck whether your host already includes one
Online storeSingle-domain or wildcardOV or EV often preferredPayment rules may apply
SaaS with customer subdomainsWildcardDV or OVCustom domains need automation
Larger organizationMix of typesOV / EVCentral management matters more than type

WordPress SSL certificate on shared hosting

Many shared hosts include a free certificate you switch on in the control panel. Buy your own when you want a paid DV or OV certificate, longer plan support or a specific brand, then upload it through cPanel. Our guide shows how to install an SSL certificate in cPanel and other panels. The trade-offs of host-included certificates are covered in free vs paid SSL certificates.

Online stores

A store needs HTTPS on every page, including cart, checkout and account pages. Payment-card rules, checkout coverage and validation choices for shops are covered in our guide to SSL for ecommerce stores.

Which SSL certificate is best for a SaaS app with customer subdomains?

Use a wildcard for *.app.com so every new customer subdomain is covered the moment you create it. Customer-owned custom domains (portal.customer.com) are different: you cannot put them on your wildcard, and listing them in a multi-domain certificate exposes your customer list and forces constant reissues.

For custom domains, issue one certificate per customer domain through automation, typically the ACME protocol (the standard API CAs use for automated issuance and renewal). With lifetimes shrinking, this is now a core part of SSL certificate management rather than an optional extra.

Enterprises

Larger organizations rarely need one type – they need many certificates, central visibility and consistent renewals. Volume accounts, approvals and policy controls are covered on our enterprise SSL page.

Agencies: one certificate or one per client?

Give each client its own certificate. Put your agency’s own domains on one multi-domain certificate if you like – but keep client sites separate.

  • Every name in a shared SAN certificate is visible to anyone who opens it
  • One reissue or revocation hits every client on the certificate
  • A departing client means reissuing the certificate for everyone else
  • Per-client certificates keep ownership, billing and renewals clean

I run an agency with 30 client sites – one certificate or many?

Use one certificate per client (or per client project), not one shared certificate for all 30. A shared multi-domain certificate lists every client domain in plain view, ties all clients to one key and one renewal, and makes it messy to hand a site over when a client leaves.

Good fit for a shared multi-domain certificatePick per-client certificates if
Your agency’s own domains and staging hostsClients must not see each other’s names
Brands owned by the same companyEach client owns its domain and may switch agencies
A fixed set of names that rarely changesClients need OV with their own company name
One team controls all DNS and serversDomain validation must go to each client’s own contacts

SSL certificates for web developers

Plan certificates as part of each project handover. Record who owns the account, which validation method you used, and where the private key lives. Keep staging on separate certificates or a dedicated wildcard, so a test environment never shares a key with production.

Public CAs do not issue certificates for internal names such as server.local or for reserved IP addresses (since 2015). For those, use a private CA instead – see self-signed vs CA-signed SSL.

Does the brand or certificate authority matter?

Less than coverage and validation. DigiCert and Sectigo (formerly Comodo CA), plus their brands GeoTrust, Thawte, RapidSSL and Comodo, all issue certificates trusted by every major browser. Differences show up in validation speed, support, management tools and price – our overview of the certificate authorities we sell compares them.

Found your match?

Compare coverage, validation level and live prices across all certificate types, then order the one that fits your hostname list.

Compare all SSL certificates

Products

Categories

  • Wildcard SSL Certificates

    Protect eligible subdomains under one base domain and simplify certificate management for multi-subdomain websites.

    from $20.99
  • DV SSL Certificates

    Fast domain validation for websites that primarily need HTTPS and do not require organization-level…

    from $8.99
  • OV SSL Certificates

    Organization Validation SSL for businesses that want the organization behind a website to be…

    from $41.99
  • EV SSL Certificates

    Extended Validation certificates for organizations that require a more extensive identity verification process.

    from $105.99

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Frequently asked questions

What SSL certificate does a small business website need?

Most small business websites need a domain validated (DV) certificate for their main domain, which encrypts traffic and shows the padlock. Choose organization validated (OV) if customers, partners or auditors should be able to see your verified company name in the certificate details. Encryption strength is identical; the difference is the identity check. Add a multi-domain certificate if you run several domains.

What SSL certificate do I need for a WordPress site on shared hosting?

A DV certificate for your domain (including www) is enough for most WordPress sites. First check whether your host already provides a free certificate you can enable in the control panel. If you buy one, generate the CSR in cPanel, complete domain validation, then upload the issued certificate there. Pick OV only if your business identity should appear in the certificate.

Can a domain have multiple SSL certificates?

Yes. A domain can have several valid certificates at the same time – for example separate certificates for different subdomains, different servers, an RSA and an ECDSA certificate, or an old and new certificate during a renewal. Each server presents one certificate per hostname, so you decide which certificate each server uses. Having two certificates for the same domain does not cause a conflict by itself.

Which SSL certificate provider has the best PKI?

There is no single best. DigiCert (which bought Symantec's website security business, including GeoTrust, Thawte and RapidSSL, in 2017) and Sectigo (formerly Comodo CA) both run publicly trusted PKIs accepted by all major browsers. Choose by validation level, support, management tools and price rather than by "strength" – encryption is the same across these CAs.

How many SSL certificates do I need for several domains and subdomains?

Often just one. A multi-domain (SAN) certificate can list several domains and subdomains in a single certificate. If one domain has many or changing subdomains, combine a wildcard with a multi-domain certificate, or use a multi-domain wildcard. Choose separate certificates only when the sites belong to different owners or must stay isolated, for example client sites at an agency.